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How Much Should a Website Cost?

4 June 2026 · 2 min read · Part of: AI to Production · Step 5

Quotes swing from $500 to $50k because scope, stack, and who does the work differ. Here is a sane way to think about price.

Rough AU ranges

  • Landing page, tight scope: $500 to $2k
  • Small business site, 5 to 10 pages: $3k to $8k
  • Custom build + integrations: $10k to $30k+
  • Agency brand site: often $15k to $60k+

What moves the number

  • Copy and photography included or not
  • Ecommerce, bookings, or custom apps
  • Ongoing support vs handoff
  • Who owns hosting and maintenance

Cheapest is not cheapest

A cheap build that cannot grow costs more when you migrate later. Price for maintainability and access, not just launch day.

Common questions

Is $500 realistic?

For a focused landing page with clear scope, yes. For a full custom platform, no.

Interactive guide

1 / 5

step 1

What do you need?

Tap one.

step 2

Typical AU ranges

Brochure$500–3k
Lead gen$2k–8k
E-commerce$5k–25k+
Custom app$15k+

Agency quotes often 2–3×. You pay for layers, not just pixels.

step 3

Your ballpark

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Pick step 1 first.

step 4

Who builds it-

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Agency adds coordination layers and overhead.
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Freelancer can be cost-effective but scope dependent.
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One operator is often fastest when you need design, data, and code together.

step 5

Next move

$500 Website A Day
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