Landing Page Checklist for Small Business
A converting landing page is one offer, one action, and proof you can deliver. This checklist is the minimum.
Five must-haves
- Clear headline: who it is for and what they get
- One primary CTA above the fold
- Social proof: reviews, logos, or results
- Short form or booking step
- Fast on mobile with analytics installed
Nice-to-haves
- FAQ that handles objections
- Secondary CTA for not-ready visitors
- Thank-you page with next step
Common questions
One page or full site?
One focused page beats a sprawling site when you are testing an offer or running ads.