Website Redesign vs Rebuild
Redesign is look and content on the same foundation. Rebuild is new stack, integrations, and often better long-term cost.
Redesign when
- Stack is healthy, security is fine
- Brand or messaging changed
- Conversion fixes are mostly Design
Rebuild when
- WordPress plugin maze or unmaintained code
- Need new product, auth, or data layer
- Performance fixes never stick
- You cannot access hosting or prior dev left
Common questions
Can I redesign in phases?
Yes. Start with highest-traffic pages and measure conversion before rolling out.